5 Ways To Use Your Business Card As A Book Marketing Tool

Small business owners are savvy business card dealers. Authors should be, too! I’m convinced every author should have a variety of differing business cards.

1.   Create one card that features you as an author. Include your photo and list your book title(s) and website.

2.   Create another card that features you as a speaker – which every author should be. This one should contain your speaking topic(s) and booking info.

3.   Create a third card that features the cover photo and title of your book along with a short, powerful excerpt and ordering info.

4.   Add one-line testimonials to your card. Even in this digital age, word of mouth is still the best way to get people in your door.

5.   Create a card that feels different. Make your card stand out by trying rounded corners, matte finish or extra thickness.

This is easily a one-day project and an affordable marketing activity. After all, your business card is a teeny-tiny brochure for your business – and your book IS a business. Make sure your name, email address, and website or blog URL are included on your card.

Happy Writing!!

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