What Are Keywords?
Keywords are the words and phrases people type into search engines to pull up specific content. They’re what your potential readers type into their search bar to find you online. Think of keywords as the connection between you and your target audience. A single keyword may be a word like blogging. A longtail keyword will be something like small business blogging.
How Do You Find The Best Keywords For Your Writer’s Blog?
Don’t just use the keywords you want to use. Instead, opt for the ones your ideal reader are most likely to use when searching for the books and services you offer. There are two smart ways to do that. Start typing into your search bar and you’ll see suggestions pop up underneath the search field. These are smart words to use as keywords and longtail keywords because Google is telling you that they’re popular search terms. You can also use a keyword finder like this one. You make a list of important topics you think people use to search for you and this tool will tell you the best keywords to use to get the best search results.
What Do You Do With Those Keywords Once You Identify Them?
Ah! Here’s the tricky part. Don’t just dump keywords anywhere. Instead, use at least one in your title and one in each paragraph of your blog. Don’t use the same keyword repeatedly – Google frowns on this practice. Instead, use a mix that makes sense and that can be incorporated seamlessly into your blog posts.
SEO optimization is vital to a successful writer’s website and blog. Take the time to discover the right keywords, prioritize them according to your specific writing and business goals, and build valuable lists of high-quality keywords that will serve your purpose and draw the attention you need to the business you love.
Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.