7 Reasons Your Author Business Must Have A Regular Consistent Blog

An author IS a small business owner and a small business blog is one of the smartest, least expensive marketing tools you can use for your small business. Content marketing is here to stay and blogging is a smart way to create and curate resources and tips your ideal reader will love. Still not convinced? Keep reading for seven profitable reasons your small business should be blogging.

  1. Blogging lets you build trust with your ideal reader. Share enough resources and valuable how-to tips and strategies and you’ll quickly become their go-to expert.
  2. Blogging on a consistent basis can do wonders for your SEO ranking. It’s an opportunity to publish SEO-rich content on a regular basis.
  3. Blogging keeps people coming back to your website. While they’re there, engage with them, encourage them to comment, and point them in the direction of your purchase URLs.
  4. Blogging can help hone your focus. Blog research does double duty by forcing you to research your industry and genre as well. That helps you maintain your focus.
  5. Blogging gives your customers and clients a behind the scenes look at what’s going on in your business. People love those sneak peeks and they appreciate feeling in the know.
  6. Blogging positions you as an expert and increases your credibility. The more content you share, the more your expertise shows.
  7. Blogging helps familiarize your company with your ideal reader and is a great way to boost follows and likes on your other social media platforms.

Don’t ignore the power of a blog to help drive readers your way. The key to a good blog is consistency and good content. Start with attention-grabbing content, then send it out on a regular basis. You set the tempo for your blog, just make sure it’s one you can keep up with. Start (or continue) blogging today. Your author business will thank you.

Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.

 

5 Reasons Writers Should Use Hootsuite

“No matter what, the very first piece of social media real estate I’d start with is a blog.”
Chris Brogan

Social media is here to stay and blogging long ago changed the way we engage with customers. Blogging gives writers an opportunity to build a brand, enhance product and service awareness, and keep their ideal reader coming back for their expert views and opinions. Keep reading for five important reasons Hootsuite is the best way to manage your writer’s blog.

  1. Hootsuite makes it easy to schedule the social media posts and comments that lead readers to your blog. It’s one of the best set-it-and-forget-it social media management tools around.
  2. Hootsuite makes it easy to share photos, pics, and graphics that grab your audience’s attention. Posts with pictures grab up to 58% more reader attention and engagement.
  3. Hootsuite lets you monitor all your social media feeds in one convenient place. It’s dashboard that tells the story of your blog’s reach and effectiveness.
  4. Hootsuite’s Hootlet browser plug-in lets you easily grab snippets of online info and schedule it for later distribution. It’s a really smart, one-click way to curate valuable content.
  5. Hootsuite saves valuable time you can use on other parts of your business. Spend one day each week scheduling all your social media, then go to work on other profitable business practices.

If you haven’t signed up for Hootsuite yet, head on over to their website. Start with their free version and upgrade when your blog takes off. Your writing business will thank you.

Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.

 

How Writers Can Research Keywords For Effective Blog SEO

What Are Keywords?
Keywords are the words and phrases people type into search engines to pull up specific content. They’re what your potential readers type into their search bar to find you online. Think of keywords as the connection between you and your target audience. A single keyword may be a word like blogging. A longtail keyword will be something like small business blogging.

How Do You Find The Best Keywords For Your Writer’s Blog?
Don’t just use the keywords you want to use. Instead, opt for the ones your ideal reader are most likely to use when searching for the books and services you offer. There are two smart ways to do that. Start typing into your search bar and you’ll see suggestions pop up underneath the search field. These are smart words to use as keywords and longtail keywords because Google is telling you that they’re popular search terms. You can also use a keyword finder like this one. You make a list of important topics you think people use to search for you and this tool will tell you the best keywords to use to get the best search results.

What Do You Do With Those Keywords Once You Identify Them?
Ah! Here’s the tricky part. Don’t just dump keywords anywhere. Instead, use at least one in your title and one in each paragraph of your blog. Don’t use the same keyword repeatedly – Google frowns on this practice. Instead, use a mix that makes sense and that can be incorporated seamlessly into your blog posts.

SEO optimization is vital to a successful writer’s website and blog. Take the time to discover the right keywords, prioritize them according to your specific writing and business goals, and build valuable lists of high-quality keywords that will serve your purpose and draw the attention you need to the business you love.

Happy Writing!!

Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.

Two Kinds of Goals Every Writer Should Set

Two Kinds of Goals Every Writer Should Set
Setting goals is a proven way to supercharge your writing. Breaking it down into manageable chunks makes writing easier because you get the thrill of experiencing a sense of accomplishment over and over instead of only experiencing it once when your project is completed. Check out these different types of goals you can set to keep your writing juices flowing.

Word Count
Setting a daily word count goal is a great way to start. Here’s a simple formula for determining your daily word count. Let’s say your book is 100 pages. The average page is 250-400 words. For this example, we’ll go with 350. So…350 words X 100 pages is a total of 35,000 words.

How long do you want to spend on your book? If your goal is to complete your book in a month (totally doable, by the way), then your daily word count would be 1,167 words per day. That’s just under three pages per day. I’d set my goal at 1,500 words per day. That allows for days when writer’s block is plaguing you or life, with all its demands, gets in the way.

Chapter Completion
Let’s say your 100-page book has seven chapters. That means each chapter has an average page count of fourteen. Try setting a goal of a chapter a week. It’s an easy to meet daily word count and gets your book finished in seven weeks. You might even find yourself moving at a faster pace once that first chapter is done!

Here’s one of my favorite tips for writers: you don’t necessarily have to write the chapters in the order they’re listed in the Table of Contents. Try writing whichever chapter is easiest first. Writing that chapter just might whet your appetite for more writing. Conversely, you might also try writing the most difficult chapter first. Getting that one out of the way will let you take a deep breath and plunge into the remaining chapters.

Now, it’s your turn. Tell me in the comments section which writing goal you’ll use to get started or to get back into the swing of things. Ready. Set. Write!

Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.

 

Why Every Writer Needs To Use A Call To Action

A call to action is used to do exactly what its name implies – to compel your reader to take immediate action. Words that drive the reader of a promotion, lead magnet or even your book to do something are invaluable, but often overlooked, by most authors.

Whether you’re the author of a book, blog, article or website, we all have one thing in common. Every writer wants more readers, more sales, and more profits. A call to action is a smart way to get all three.

While you want your writing to speak for itself, you also want it to spur your reader to action. A good idea is to treat the call to action component of your writing like you’d treat your SEO keywords. Sprinkle it at the beginning, in the body, and at the end of your writing. In other words, tell people what you want them to do, why you want them to do it, and then remind them to do it.

Ask yourself the following questions to help craft a powerful call to action:

  • Why am I creating and publishing this piece?
  • What do I want readers to do when they’ve finished reading it?

Test one of these sample calls to action:

  • Read a sample chapter here
  • Check out my excerpt here
  • Click here to see what other readers think
  • Order your copy today
  • Subscribe to my blog
  • Download your free checklist now

Use different calls to action in different areas and track the results. The tracking process will help you determine which ones to keep using and which ones to discard. Be careful, though, not to overwhelm your readers with too many calls to action. That can be redundant and can also be a turnoff.

Your social media channels are perfect outlets for your calls to action as well. They’re a great way to use shorts bursts of words and attention-grabbing photos to get responses and reactions from your readers. Using calls to action in a meaningful way is a smart way to grow your business and grow awareness of your author brand.

Patrice Turner is the owner of Book Coach 101 where she hosts workshops and seminars that help authors write, sell, and publish more books! Check out her Book Coach 101 Definitive Guides for help writing, organizing and marketing books. For more information please visit: http://www.bookcoach101.com or follow her writer’s blog here.

 

3 Ways Writers Can Use Canva

Canva is one of those free online resources that seems like an unbelievable gift. It’s an online graphic design suite that lets you create logos, social media images, memes – just about anything visual you need. It’s especially useful for writers. Here’s why:

  1. Book Covers and Illustrations
    Canva is a great way to create a colorful, attention-grabbing cover for your book. You’ll love the free tools and images you can stack and overlap to make cool, compelling cover art. If your book contains graphics, illustrations and charts, you can do it all in Canva.
  2. Social Media Profile Images

One of the smartest ways to use social media to gain readership is to create a cohesiveness across all your social media channels. The key to doing this in Canva is to create a look you love and then click that Magic Resize button. It’s a paid feature, but it will save you a ton of time by transforming your chosen brand image to every conceivable size you need.

  1. Promo Materials and Sales Aids

This is particularly useful for Kindle authors. You can create a pseudo cover with your purchasing URL to distribute and increase sales. Print and Kindle published authors can create flyers, bookmarks, promo pieces, business cards, and other sales tools to help grow awareness of their brand.

Give Canva a try. The free version can handle many of your needs and the paid version is worth every penny. See what you can create, then come back and tell us how you’ve used it. You might inspire a fellow writer.

5 Effective Ways To Beat Writer’s Block

Writer’s block is a terrible affliction. Try these methods for getting your muse flowing and your writing back on track.

  1. Set Realistic Goals
    Unrealistic goals like writing a book in three days can leave you feeling frustrated and defeated. Instead, choose a more realistic, easily reachable goal like writing a chapter a day.
  2. Stop Writing
    Sounds counterproductive, doesn’t it? It isn’t. Go for a walk. Watch a favorite movie. Play with a toddler. Do anything other than writing. When you come back to it, you’ll have a fresh eye and renewed inspiration.
  3. Read
    Read your favorite authors. Read a blog on writing prowess. Read a book just for fun. ALL writers should be readers, anyway, and battling writer’s block is a great way to meet your reading goals.
  4. Write In A Different Medium
    Do you normally write on a laptop, desktop or tablet? Try putting pen to paper. If pen and ink is your usual medium, try a computer. Take you tablet and keyboard to a local coffee shop or library and type away.
  5. Write In A Different Genre
    Are you strictly nonfiction? Try taking a break from all the research and study involved and write fiction. The change in genre may inspire you!

If you’re experiencing writer’s block because of tiredness or boredom, get a good night’s sleep or indulge in a power nap. What are your favorite ways to overcome writer’s block?